This wine comes from purchased organic fruit in the Vallée du Cher. It is bottled in old school liter bottles that used to be the norm for local negociants in the 50's and 60's. Each one would have their own consigned bottles, usually with a colorful label, that you could bring back to get filled up. Bovin's tongue in cheek label is meant to evoke this. The liter bottles are not produced anymore and Hervé obtains them second hand. This means the bottles don't match, may be discolored, scratched or all types of banged up.